Mall Intercept Interviews Refer to

Multiple Choice

Mall intercept interviews refer to

A) impersonal data collection methods in strip shopping malls.
B) telephone interviews with consumers about their shopping center habits.
C) scientifically selected individuals from the local community who agree to participate in a research study and are directed to meet at a specific shopping center for the interviews.
D) focus groups located in major shopping centers.
E) personal interviews of consumers visiting shopping centers.