In Marketing Experiments, the Independent Variable Is the ________ and the Dependent

Multiple Choice

In marketing experiments, the independent variable is the ________ and the dependent variable is the

A) element that never changes; element that always changes.
B) result; factor beyond the experimenter's control.
C) result of an action; cause of an action.
D) cause of an action; result of an action.
E) element that always changes; element that never changes.