Data Mining Refers to

Multiple Choice

Data mining refers to

A) any form of electronically generated market research.
B) the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.
C) a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations.
D) obtaining information about a competitor and its products for use by one's own firm.
E) the use of information derived solely from unsolicited sources such as customer complaints or complements.