Which of the Following Statements About Global Brands Is Most

Multiple Choice

Which of the following statements about global brands is most accurate?

A) A global brand has centrally coordinated marketing programs.
B) A global brand is marketed under different names but uses identical ads for all markets.
C) A global brand alters the product formulation or service for each geographical region.
D) A global brand delivers multiple benefits based on the GDP of each country.
E) A global brand is a collaborative effort among several different national firms.