Semiotics Refers to

Multiple Choice

Semiotics refers to

A) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
B) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
C) a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
D) a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
E) the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.