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Once a Company Has Decided to Enter the Global Marketplace

Question 114

Multiple Choice

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting, (2) licensing, (3) joint venture, and (4) __________.


A) franchising
B) microfinancing
C) unilateral venture
D) cooperative
E) direct investment

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