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Tricon Was the Restaurant Division of PepsiCo Until It Was

Question 29

Multiple Choice

Tricon was the restaurant division of PepsiCo until it was spun off in 1997. Since then, Tricon has opened 6,000 KFC restaurants abroad. It has 158 restaurants in Indonesia and more than 500 restaurants in China. All are locally owned and each owner pays a fee to Tricon. Tricon is engaged in


A) licensing.
B) direct exporting.
C) indirect exporting.
D) contract manufacturing.
E) foreign assembly.

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