Yum! Brands, the Restaurant Division of PepsiCo, Has 12,600 KFC

Multiple Choice

Yum! Brands, the restaurant division of PepsiCo, has 12,600 KFC restaurants abroad, with more than 3,700 restaurants in China. Many of the latter are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules. Yum! Brands is engaged in

A) contract assembly.
B) a joint venture.
C) contract manufacturing.
D) a partnership.
E) franchising.