Direct Investment in International Marketing Refers to

Multiple Choice

Direct investment in international marketing refers to

A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B) contracting with a foreign firm to manufacture products according to certain specifications.
C) a national market entry strategy that entails a foreign company and a local firm investing together to create a local business.
D) having a company handle its own exports directly, without intermediaries.
E) a global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division.