When Nestlé Actually Owns a Subsidiary or Division in a Foreign

Multiple Choice

When Nestlé actually owns a subsidiary or division in a foreign country, such as when it established its own ice cream manufacturing operation in China, this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

A) licensing
B) local assembly
C) a joint venture
D) direct investment
E) local manufacturing