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    Exam 6: Understanding Organizations As Customers
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    There Are Seven Commonly Used Organizational Buying Criteria
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There Are Seven Commonly Used Organizational Buying Criteria

Question 46

Question 46

Multiple Choice

There are seven commonly used organizational buying criteria. One of them is


A) consumer demand.
B) promotional incentives.
C) longevity.
D) senior management directives.
E) warranties and claim policies.

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