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As in the Consumer Decision Process,evaluation Occurs in the Organizational

Question 40

Multiple Choice

As in the consumer decision process,evaluation occurs in the organizational buying decision process,but it is more formalized and often more sophisticated.All items purchased are examined in a formal product acceptance process.The performance of the vendor is also monitored and recorded.This evaluation occurs during the __________ stage.


A) problem recognition
B) supplier audit
C) purchase decision
D) postpurchase behavior
E) performance review

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