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Lara Assumed the __________ Role in the Buying Center When

Question 222

Multiple Choice

Lara assumed the __________ role in the buying center when she shook the salesperson's hand and said, "Ms. Hron, we would like to accept your bid. I'll expect 48 boxes of ring shank nails to be delivered by November 8th, and we will pay the agreed-upon price of $21.74 per box."


A) gatekeeper
B) broker
C) buyer
D) influencer
E) user

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