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    Exam 6: Understanding Organizations As Customers
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    Organizations Face Three Specific Kinds of Buying Situations
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Organizations Face Three Specific Kinds of Buying Situations

Question 194

Question 194

Multiple Choice

Organizations face three specific kinds of buying situations.They are new buy,straight rebuy,and modified rebuy.Collectively,these situations are referred to as


A) industrial buying behavior.
B) reseller buying behavior.
C) buy classes.
D) purchase criteria.
E) consideration sets.

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