Multiple Choice
Organizations face three specific kinds of buying situations.They are new buy,straight rebuy,and modified rebuy.Collectively,these situations are referred to as
A) industrial buying behavior.
B) reseller buying behavior.
C) buy classes.
D) purchase criteria.
E) consideration sets.
Correct Answer:

Verified
Correct Answer:
Verified
Q5: What is the North American Industry Classification
Q19: Important buying process characteristics in organizational buying
Q55: Dell, Inc., sells surplus, refurbished, or closeout
Q78: Describe the three types of organizational markets
Q152: Important market characteristics in organizational buying behavior
Q157: Trek uses several organizational buying criteria to
Q180: Firms marketing consumer products or services often
Q191: If General Motors (GM)purchases Borg-Warner transmissions,and Borg-Warner
Q195: The North American Industry Classification System (NAICS)designates
Q197: The primary organizational buying objective for business