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    Marketing Study Set 15
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    Exam 6: Understanding Organizations As Customers
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    The Buying Situation Where an Organization Is a First-Time Buyer
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The Buying Situation Where an Organization Is a First-Time Buyer

Question 161

Question 161

Multiple Choice

The buying situation where an organization is a first-time buyer of the product or service is referred to as a


A) initial buy.
B) new buy.
C) preliminary buy.
D) straight rebuy.
E) modified rebuy.

Correct Answer:

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