Multiple Choice
A buy-class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the time required for a decision is long, the buy-class situation is most likely a
A) standard buy.
B) straight rebuy.
C) conditional rebuy.
D) modified rebuy.
E) new buy.
Correct Answer:
Verified
Correct Answer:
Verified
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