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A Buy Class Situation Affects Buying Center Tendencies in Different

Question 68

Multiple Choice

A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the buying objective is to find a good solution, the buy class situation is most likely a


A) modified buy.
B) straight rebuy.
C) conditional rebuy.
D) new buy.
E) standard buy.

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