Multiple Choice
A buy class situation affects buying center tendencies in different ways. If there is one person involved, the time required for a decision is short, and the problem definition is well-defined, the buy class situation is most likely a
A) new buy.
B) straight rebuy.
C) conditional rebuy.
D) modified rebuy.
E) standard buy.
Correct Answer:
Verified
Correct Answer:
Verified
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