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    Exam 5: Understanding Consumer Behavior
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    Figure 5-1 -There Are Five Stages in the Consumer Purchase Decision Process.The
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Figure 5-1 -There Are Five Stages in the Consumer Purchase Decision Process.The

Question 39

Question 39

Multiple Choice

Figure 5-1
Figure 5-1    -There are five stages in the consumer purchase decision process.The second stage is A) information search. B) purchase decision. C) alternative evaluation. D) opportunity identification. E) problem recognition.
-There are five stages in the consumer purchase decision process.The second stage is


A) information search.
B) purchase decision.
C) alternative evaluation.
D) opportunity identification.
E) problem recognition.

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