Multiple Choice
Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S5 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior
Correct Answer:
Verified
Correct Answer:
Verified
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