Which of the Following Is a Strategy for a Market

Multiple Choice

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

A) use sales promotion such as free samples,coupons,and rebates to encourage trial of their brand
B) link their brand attributes with high-involvement issues
C) use Internet search engines such as Google to assist buyers
D) use advertising messages that focus on getting the brand into a consumer's consideration set
E) use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice