The Purchase of Bottled Water Is a Low-Involvement Purchase

Multiple Choice

The purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

A) avoid Perrier brand stockouts on retailers' shelves
B) make the purchase decision a high-involvement one
C) offer coupons for Perrier bottled water
D) convince retailers to offer only Perrier water
E) denigrate its competition