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    Marketing The Core Study Set 3
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    Exam 4: Understanding Consumer Behavior
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    The Process of Seeing or Hearing Messages Without Being Aware
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The Process of Seeing or Hearing Messages Without Being Aware

Question 365

Question 365

Multiple Choice

The process of seeing or hearing messages without being aware of them is referred to as


A) selective retention.
B) subliminal perception.
C) selective perception.
D) selective attention.
E) indifference

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