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    Exam 5: Understanding Consumer Behavior
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    One Evening While Watching TV,your Stomach Growls
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One Evening While Watching TV,your Stomach Growls

Question 267

Question 267

Multiple Choice

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a


A) reinforcement.
B) cue.
C) response.
D) prompt.
E) drive.

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