Marketers Use Three Approaches to Try to Change Consumer Attitudes

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) __________, and (3) adding new attributes to the product.

A) reinforcing the consumers' sense of self-confidence in making wise purchase decisions
B) actively educating consumers about the product's competitive advantages
C) changing the perceived importance of attributes
D) refocusing a consumer's attention from one attribute to another
E) denigrating the attributes of competitors' products