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    Exam 5: Understanding Consumer Behavior
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    The VALS Framework Is an Example of
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The VALS Framework Is an Example of

Question 156

Question 156

Multiple Choice

The VALS framework is an example of


A) a personality assessment.
B) cognitive learning theory.
C) a psychographic system.
D) a study on the hierarchy of needs.
E) geodemographic segmentation.

Correct Answer:

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