Multiple Choice
The VALS framework segments consumers is based on
A) their primary motivation for buying products and their resources.
B) their demographics.
C) their product usage,age,and gender.
D) where they live.
E) their media usage and their demographics.
Correct Answer:
Verified
Correct Answer:
Verified
Q118: The way people see themselves and the
Q121: The objective and subjective attributes of a
Q388: According to Figure 5-5 above,status in the
Q389: All of the following variables are central
Q390: One evening while watching TV,your stomach growls.You
Q391: Which of the following statements about psychographics
Q394: Claire has just told her best friend,"I'm
Q395: What is the annual market size for
Q396: The information search stage clarifies the problem
Q397: In Figure 5-4 above,"E" represents the<br>A)consumer purchase