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LG, a Consumer Electronics Manufacturer, Recently Introduced a 55" Internet-Capable

Question 222

Multiple Choice

LG, a consumer electronics manufacturer, recently introduced a 55" Internet-capable, 3D OLED (Organic Light Emitting Diode) HDTV. As its marketing manager, you have used lifestyle analysis in the past, particularly the VALS system, to help you profile your customers. Which of the following VALS profiles would be the most likely target market for this product?


A) Survivors
B) Believers
C) Experiencers
D) Achievers
E) Innovators

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