All of the Following Are Marketing Activities Designed to Stimulate

Multiple Choice

All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth EXCEPT:

A) using slogans, music, and humor in advertising.
B) giving appropriate product demonstrations.
C) recruiting and deploying people to produce buzz.
D) employing VALS segmentation strategies.
E) running teaser advertising campaigns in advance of new-product introductions.