Multiple Choice
Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in an Internet chat room stated that the product was harmful to house pets.Though untrue,unfortunately the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of
A) negative word of mouth.
B) a lack of back translation.
C) cultural insensitivity.
D) consumer ethnocentrism.
E) poor opinion leadership.
Correct Answer:
Verified
Correct Answer:
Verified
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