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In 2005, When MySpace Was the Leading Social Network, News

Question 47

Multiple Choice

In 2005, when MySpace was the leading social network, News Corp., owner of The Wall Street Journal and Fox News, bought the firm for $580 million. But its membership declined precipitously due to changing consumer preferences, and News Corp., sold MySpace to a group of investors for a paltry $38 million in mid-2011. This is an example of how __________ forces impact the marketing environment.


A) economic
B) competitive
C) social
D) technological
E) regulatory

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