Multiple Choice
Many consumers are committed to brands with a strong link to social action. An example of this would be
A) McDonald's "I'm Lovin' It" campaign.
B) Brita's "Filter for Good" campaign.
C) Diesel's "Be Stupid" campaign.
D) Liz Claiborne's "Claiborne for Men" campaign.
E) Samsung's "The Jitterbug" campaign.
Correct Answer:
Verified
Correct Answer:
Verified
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