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F Hoffman-LaRoche Ltd

Question 33

Multiple Choice

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how __________ forces affect the marketing environment.


A) economic
B) ecological
C) technological
D) social
E) regulatory

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