Solved

Coca-Cola Hired "Brand Police" to Make Sure That the Coca-Cola

Question 92

Multiple Choice

Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?


A) Coca-Cola risks losing its generic status.
B) In order to maintain the use of its widely recognizable trademark,Coca-Cola must prevent the name from becoming generic.
C) The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.
D) The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
E) By protecting its trademark,Coca-Cola is protecting the entire soft drink industry from indirect competition.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions