Consider the Coke-Pepsi Photo Above

Multiple Choice

Consider the Coke-Pepsi photo above. Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples. Of these, most said that they

A) thought they might go to work for Coke one day and didn't want to spoil their employment chances.
B) would prefer competing ethically so they could sleep at night.
C) were afraid the media would find out.
D) knew they would get fired.
E) didn't want to disappoint their co-workers.