Pampers Ad -Consider the Pampers Ad Above. Since 2006, Procter & Gamble

Multiple Choice

Pampers Ad

-Consider the Pampers ad above. Since 2006, Procter & Gamble has developed a successful brand campaign that includes the Pampers 1 Pack 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

A) philanthropic marketing.
B) corporate altruism.
C) the marketing concept.
D) green marketing.
E) cause marketing.