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    Marketing Study Set 15
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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    __________ Is(are)the Reward to a Business Firm for the Risk
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__________ Is(are)the Reward to a Business Firm for the Risk

Question 42

Question 42

Multiple Choice

__________ is(are) the reward to a business firm for the risk it undertakes in marketing its offerings.


A) Shareholders' equity
B) Profit
C) Assets
D) Contribution margin
E) Goodwill

Correct Answer:

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