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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    Often Used Interchangeably with the Term Vision, A(n) __________ Frequently
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Often Used Interchangeably with the Term Vision, A(n) __________ Frequently

Question 132

Question 132

Multiple Choice

Often used interchangeably with the term vision, a(n) __________ frequently has a meaningful theme and a long-term orientation.


A) point of difference
B) mission statement
C) business definition
D) customer value proposition
E) marketing plan

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