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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    Customers' Perceptions Are of Vital Importance to an Organization
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Customers' Perceptions Are of Vital Importance to an Organization

Question 176

Question 176

Multiple Choice

Customers' perceptions are of vital importance to an organization.Customer ________ can be measured with surveys or by the number of customer complaints an organization receives.


A) satisfaction
B) welfare
C) lifetime benefit
D) value
E) responsibility

Correct Answer:

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