Multiple Choice
Men's Wearhouse (MW) caters to the man who doesn't necessarily enjoy shopping. Its stores are in free-standing locations (not inside the mall) so that customers can get in and out quickly. Additionally, the MW targets the budget-conscious consumer with suit prices ranging from $150 to $850. The location of its stores and its pricing strategy both are part of MW's
A) competitive advantage.
B) core values.
C) core benefit proposition.
D) marketing edge.
E) viable mission.
Correct Answer:
Verified
Correct Answer:
Verified
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