Market Segmentation Refers to

Multiple Choice

Market segmentation refers to

A) identifying small groups of customers with dissimilar needs.
B) aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products.
C) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
D) aggregating different products into more reasonable product groupings to better serve consumers' needs.
E) those characteristics of a product that make it superior to competitive substitutes.