The Actions Taken During the Implementation Phase of the Strategic

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) __________; (2) design the marketing organization; (3) define precise tasks, responsibilities, and deadlines; and (4) execute the marketing program.

A) obtain resources
B) select target markets
C) position the product
D) find points of difference
E) develop the budget by estimating revenues, expenses, and profits