When Evaluations Show That Actual Performance Differs from Expectations, Firms

Multiple Choice

When evaluations show that actual performance differs from expectations, firms typically attempt to

A) decide if the time horizon should be increased or decreased.
B) perform a SWOT analysis with their major competitor as the principal focus.
C) use statistical linear trend analysis to interpret the results.
D) exploit a positive deviation or correct a negative deviation.
E) adopt a market-product grid to analyze the sales results.