Apple,a Multimarket,multiproduct Firm,manufactures and Markets IMacs,iPods,iPhones,and IPads as a Portfolio
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Apple,a multimarket,multiproduct firm,manufactures and markets iMacs,iPods,iPhones,and iPads as a portfolio of businesses.At what organizational level does Apple set the strategic direction for these businesses to create customer value?
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The iMacs,iPods,iPhones,and iPads,which ...View Answer
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