All of the Following Are Marketing Mix Strategies That Chobani

Multiple Choice

All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:

A) sponsor U.S. Olympic and Paralympic teams.
B) price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase sales and market share.
C) use Facebook, YouTube, and other social media to promote Chobani yogurt.
D) rely on word-of-mouth to reach new customers.
E) air a Super Bowl commercial featuring a "yogurt bear".