If You Followed the Suggestions of Robert M

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer, such as Colgate, when launching a new consumer product, such as toothpaste?

A) Anticipate the future five years out in terms of product form, ingredients, and packaging - to invent the "toothpaste of tomorrow!"
B) Give the product a mysterious name that is unrelated the product's benefits but instead provokes consumer curiosity.
C) Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
D) Create unusual packaging that has special shelving requirements.
E) Study past toothpaste product failures and learn from them.