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    Marketing Study Set 15
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    The Marketing Manager's Controllable Factors-Product,price,promotion,and Place-That Can Be Used to Solve
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The Marketing Manager's Controllable Factors-Product,price,promotion,and Place-That Can Be Used to Solve

Question 80

Question 80

Multiple Choice

The marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem are referred to as (the) __________.


A) marketing concept
B) marketing mix
C) marketing program
D) environmental forces
E) marketing toolbox

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