The Marketing Mix Refers to

Multiple Choice

The marketing mix refers to

A) the multiple sales and advertising strategies that can be used to promote a product.
B) the controllable forces-social, economic, technological, competitive, and regulatory-to which a marketing manager must constantly adapt.
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
D) the marketing manager's controllable factors that can be used to solve marketing problems.
E) a set of complementary products that when sold together generate more sales than when sold separately.