The Four Ps Are Commonly Known as

Multiple Choice

The four Ps are commonly known as

A) the environmental or uncontrollable forces.
B) the environmental or controllable factors.
C) the marketing mix or controllable factors.
D) the marketing mix or uncontrollable forces.
E) environmental factors, both controllable and uncontrollablE.The four Ps are the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.