An Organization with a Market Orientation

Multiple Choice

An organization with a market orientation

A) focuses its efforts on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation.
B) identifies prospective buyers, understands them intimately, and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
C) strives to satisfy the needs of consumers while also trying to achieve its goals.
D) satisfies the needs of consumers in a way that provides for society's well being.
E) focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value